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Estimated time: 2–3 business days per brand

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Overview

Complete 10DLC registration for each candidate/campaign through a 5-step process: Setup Brand → Vet with Campaign Verify → Create Campaign → Add Phone Number → Start Sending. Consulting firms will complete this process for each client. Individual candidates register once. Most brands are ready to send within 2–3 business days.
10DLC Registration Pricing (per brand)Consulting firms managing multiple candidates multiply these costs by the number of brands (one brand per candidate). Phone numbers are billed separately based on your pricing tier.
Email PricingTest sends are real sends and are billed at the same per-recipient rate. Email charges appear in the ledger under the Email family and roll up through the organization hierarchy like texting.
Domain PricingCharged from your wallet at purchase and renewed yearly, 30 days before the domain expires. Dashboard only.

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Tasks to complete

1

Setup Brand ($4.50 per brand)

Register each candidate/campaign as a separate brand with The Campaign Registry. Provide the candidate’s legal name, EIN/Tax ID, physical address, and active website, or click “Use organization business profile” on the brand form to prefill these fields from Admin > Organization > Business profile and edit only what’s different for this client. Consulting firms register one brand per client. Brand registration is instant.Registering many brands at once? Use Import CSV on the 10DLC page: download the template, fill one row per brand (legal name, EIN, contact, address, website, and an optional internal note of up to 100 characters), match the columns and pick the entity type and use case on the next screen, and every row is checked and priced before any brand is created.
2

Vet Brand with Campaign Verify ($95 per brand)

Each brand needs verification. You have two paths:
  • Already have a Campaign Verify token? Create the brand from it. On the 10DLC page, open Create Brand and choose From Campaign Verify token, paste the token, and review the brand that will be created: the committee’s name, EIN, address, contact name, email and phone are filled in from the Campaign Verify record (and the website, when the committee gave Campaign Verify one) and every field can be edited. When you submit, the brand is registered and the token is applied as its vetting as soon as the registrar finishes creating the brand, usually within a minute or two; until then the brand page shows the vetting as pending. Token-created brands are always non-profit political brands. A token can also be applied to a brand you registered earlier, from the 10DLC page or the brand’s page, including a brand whose identity The Campaign Registry could not verify on its own: that is exactly what the token is for.
  • Don’t have one yet? Submit the verification request directly inside Political Comms. Our Campaign Verify integration handles the FEC or state election filing record submission for you, no need to visit CampaignVerify.org separately.
Verification typically completes in ~2 hours on business days. Each token is valid for 1 year and is specific to that candidate.
3

Create Campaign ($30 for 3 months, then $10/month per campaign)

Register campaigns under each brand (e.g., “GOTV 2024”, “Fundraising”). A single brand can have multiple campaigns. Include sample message scripts and description. Campaigns typically approve in 2 business days (faster if expedited).
4

Add Phone Number

Provision phone numbers and assign to approved campaigns. Phone number costs vary by pricing tier. Numbers ready immediately once campaign approves.
5

Start Sending

Once approved, start sending messages immediately. Repeat this process for each additional candidate/client you manage. Total setup time: 2–3 business days per brand.

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Campaign statuses

The 10DLC page shows where each campaign stands: Phone numbers show their own state: Pending (waiting on its campaign), Active (ready to send), or Parked (held after its campaign expired; move it to a campaign to use it again). To stop paying for a campaign or number, use Billing > Subscriptions (see Billing).

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Pro tips

  • Consulting firms: Register each candidate as a separate brand.
  • Individual candidates: Register one brand for your campaign.
  • Each brand can have multiple campaigns underneath it.
  • Brand registration is instant - no waiting.
  • Campaign Verify typically completes in ~2 hours on business days.
  • Campaign approval can be expedited if needed.
  • If a brand fails registration, the brand page shows the failure reasons in plain language and lets you edit and resubmit free of charge - only brand-new registrations are billed.
  • Enable the “10DLC campaign rejected” notification (Admin, then Notifications) to hear about a rejection at any stage the moment it happens.

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Next step

While waiting for campaign approval, you can set up contact lists and draft messages. Repeat this process for each candidate/client you manage. Learn more in the Compliance section.

Step 3: Upload & Organize Contacts

Import voter lists, run carrier lookup, and segment for targeted messaging.