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What it is

Google’s Verified Sender Program gives a 527 committee reliable delivery to personal Gmail inboxes once its sending domain is verified through Campaign Verify and its 14-day spam rate stays under 0.3%. That is Google’s own framing: consistent inbox placement at Gmail, not a visible badge on the mail itself. Being in the program is never required to send. It improves Gmail delivery for registered committees, and it does not change anything else about your sending.

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Who is eligible

Your committee needs a Verified Campaign Verify identity request, an active sending domain, and a sender identity on that domain. The program works at the root domain, so every subdomain of a verified root benefits, which is why one identity being verified can cover its siblings on the same domain.

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What we check before you submit

Submitting burns one of Campaign Verify’s three attempts on the request, so the platform runs nine checks first and only shows the submit action once the blocking ones pass. A failed non-blocking check shows as a warning you can acknowledge; a failed blocking check keeps the submit action hidden until it is fixed.

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The exact address

Campaign Verify verifies the root domain and then passes the full address you submit, subdomain included, on to Google. The root has to match or redirect to the committee website on file with your Campaign Verify identity request. The platform shows you the exact address to enter, including the subdomain, so there is nothing to retype or guess.

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Steps in the Campaign Verify portal

Steps written from Campaign Verify’s published guidance and confirmed against the live portal after September 8, 2026.
1

Sign in

Sign in to Campaign Verify at app.campaignverify.org with the account that holds your committee’s identity verification.
2

Open the verified request

Open the verification request whose status is Verified. Only a current, verified identity request can carry a sender email address.
3

Find Verified Email Senders

Find the Verified Email Senders section of that request.
4

Enter the exact address

Enter the sender address exactly as shown on the sender page in Political Comms, including the subdomain. Campaign Verify verifies the root domain and passes the full address to Gmail.
5

Submit

Submit. Campaign Verify checks the domain in under a minute and shows the result in the portal.
6

Mark it submitted

Return to the sender page and mark the address as submitted so we can watch for Gmail’s confirmation.
A few things to keep in mind before you submit:
  • You get three submission attempts per verification request, and one address change after approval. Check the address before you submit.
  • Approved addresses reach Gmail overnight. Gmail activates the program within one to two business days, and we confirm it from Google Postmaster Tools.
  • The address expires with your Campaign Verify identity verification. A new identity verification and a new address submission renew it.
  • Being verified is never required to send email. It improves Gmail delivery for registered committees; it does not change anything else.

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After you submit

Campaign Verify forwards approved addresses to Google on a nightly feed. Google activates the program within one to two business days of that feed, and we confirm activation from Google Postmaster Tools rather than guessing from the submission alone.

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Where the status shows

  • The sender identity page, in its Gmail Verified Sender Program section.
  • The senders list, as a badge on the identity’s row.
  • The sender picker when building a campaign.
  • Admin > Domains, as a chip on the domain’s email row.
  • Your Campaign Verify page, listing the addresses submitted or verified under that identity request.
  • Over the API, as gmail_verified_sender on /v1/email/senders objects.

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Expiry and renewal

The address expires when the Campaign Verify identity verification behind it expires. Verifications filed before November 15, 2026 expire January 31, 2027, in line with Campaign Verify’s cycle-end rule. We send a reminder 30 days before that date so a renewal, and a resubmission of the address, can happen before the program lapses.

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Suspension

Google suspends the program for a domain for 7 days if its 14-day spam rate breaches the 0.3% threshold, then re-enrolls it automatically once the rate recovers. We alert your organization when the reported spam rate reaches 0.2%, ahead of Google’s threshold, so there is room to act on list quality before a suspension happens. See Google Postmaster Tools.