How does billing work?
Billing is balance-based with instant updates (under 100ms). You add funds to your account balance, and we deduct costs as messages are sent. Pricing varies by message type: SMS (single segment), MMS (with media), carrier lookup (phone validation), and 10DLC fees. All charges roll up through your organization hierarchy automatically. Text messages are charged only on successful delivery; email is charged per recipient when the send is accepted.What is auto-recharge and how do I enable it?
Auto-recharge automatically adds funds to your balance when it falls below a minimum threshold. Set your minimum balance threshold and recharge amount in billing settings. When triggered, we charge your card on file and add funds to your account instantly. Auto-recharge is always available for top-tier organizations (Tier 0 and 1). A sub-organization can add a card and turn on auto-recharge as soon as its direct parent organization has connected a Stripe account, so a reseller’s clients get the same protection against interrupted campaigns. See Bring Your Own Stripe for how resellers connect their account.What do I need to add a card?
When you add a card on Billing > Payment Methods, the form has two parts. Organization billing details (billing email, phone, billing address) are prefilled from your organization; anything missing is asked for right there and saved to your organization so you only do it once, and nothing already on file is removed. Card details (name on card, and the card’s own billing address if it differs from the organization’s) belong to the cardholder and are stored only with that card, so an agency can keep several client cards on file and switch between them. Your Stripe customer record is created when the first card is saved and is kept in step with your organization details before every charge.How does organization hierarchy affect billing?
When a sub-organization sends messages, all parent organizations in the hierarchy are charged based on their respective pricing tiers. For example, if Sub-Org A sends 1,000 messages, both Sub-Org A, Parent Org B, and Top-Org C all pay their tier prices. Each org sees their own balance deducted in real-time. This allows flexible billing arrangements across complex team structures. Because charges roll up, funding responsibility runs down: every organization in the chain must be able to cover its own share of a charge. If a parent organization runs out of funds, its sub-organizations are blocked from new usage even when their own balance is healthy - the parent’s balance acts as a spending cap for everything beneath it.What happens if my balance runs out?
If your balance reaches $0, your entire organization tree is locked from sending messages until funds are added. Set up auto-recharge to prevent interruptions. You’ll receive warnings at 20%, 10%, and 5% remaining balance. Add funds manually anytime through the billing dashboard. This applies to parent organizations too. If a parent organization hits its floor, its sub-organizations are blocked from sending as well, even if those sub-organizations are fully funded - so the fix is to add funds to the organization that actually fell short, not the one that hit the error. The error identifies which organization ran out (details.isAncestor is true when it is a parent’s wallet rather than your own). To keep sub-organizations sending through a temporary dip, ask your account representative about a credit line on the parent.
When a parent’s shortfall blocks a sub-organization’s scheduled send, the sub-organization’s running projects are paused automatically with the reason “insufficient funds (parent organization)”, the parent organization’s billing admins receive an in-app notification naming the sub-organization, and both organizations see a banner in the dashboard until the situation clears. Once the parent adds funds, the sub-organization starts its paused projects again from the Projects page; they do not resume on their own. Nothing is torn down and no account is locked: you can keep signing in, reviewing reports and managing contacts while sending is blocked.
Organizations approved for post-pay billing can be granted a credit line, letting sending continue past $0 down to the agreed credit limit. Your remaining spendable funds (balance plus available credit) appear in the header balance tooltip and on the Payment Methods page. A credit line disables auto-recharge, since post-pay organizations draw on credit rather than a card. Contact your account representative to set one up. If you manage sub-organizations, an owner or admin can set a sub-organization’s credit line from Admin > Organizations; an organization can never set its own.
What is a spend commitment?
A spend commitment is a promise to spend at least a set amount per period (monthly, quarterly, or annual). At the end of each period the shortfall, if any, is billed to the committed organization’s balance; meeting or exceeding the commitment costs nothing extra. Your organization’s own commitment, with progress for the current period and the history of past periods, is shown on Billing > Pricing. Commitments are set by whoever funds the organization: your account representative for a direct customer, or the parent organization for a sub-organization. If you manage sub-organizations, an owner or admin can create, edit, cancel, and forgive a sub-organization’s commitment from Admin > Organizations.How do agency clients join my organization hierarchy?
An owner or admin can mint an organization signup link from Admin > Organizations to bring a new client on as a sub-organization without a manual setup call. Each link has a label, a host (the main platform domain or one of your own custom app domains), an expiry (never, 24 hours, 7 days, 30 days, or a custom date), and a use limit (single use, a fixed number of uses, or unlimited). Links are revocable at any time, and the token is shown once at creation, so save it somewhere your team can share it from. A prospect who signs up at/register?link=<token> becomes an active child organization one tier below yours immediately - there’s no platform approval step to wait on. You get an in-app and email notification the moment they register. The new sub-organization then goes through its own account setup: business profile and funding, with your organization able to add funding on its behalf per the hierarchy rules above.
Anyone visiting the organization signup link before signing up sees only your organization’s name and logo, nothing else about your account. Registration links are a dashboard feature; they aren’t part of the public API or SDKs.
What are the 10DLC registration costs?
Per brand (per candidate) setup breakdown:- Brand Registration: $4.50 one-time
- Campaign Verify Token: $95 one-time (valid for the current two-year election cycle)
- First Campaign: 10/month ongoing