Consent & sender identification
- Obtain consent before sending (when possible)
- Provide clear sender identification
- Include opt-out instructions (Reply STOP)
- Honor opt-outs immediately (automated)
- Send only between 8 AM – 10 PM
Registration & technology
- Complete 10DLC registration
- Obtain Campaign Verify token ($95)
- Avoid random/sequential number generation (autodialer restrictions)
- Document consent and opt-outs
- Follow state-specific regulations
Going deeper
TCPA
Federal autodialer restrictions, consent rules, opt-outs, calling hours, and penalties.
FCC Political Rules
How the FCC applies TCPA to political text messaging campaigns.
CTIA Guidelines
Wireless industry best practices that exceed legal minimums.
The Campaign Registry
10DLC registration for brands and campaigns.