> ## Documentation Index
> Fetch the complete documentation index at: https://docs.politicalcomms.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Step 2: 10DLC Brand & Campaign Registration

> Register each brand with The Campaign Registry, vet with Campaign Verify, create campaigns, and provision phone numbers.

<Info>
  **Estimated time:** 2–3 business days per brand
</Info>

## Overview

Complete 10DLC registration for each candidate/campaign through a 5-step process: **Setup Brand → Vet with Campaign Verify → Create Campaign → Add Phone Number → Start Sending**. Consulting firms will complete this process for each client. Individual candidates register once. Most brands are ready to send within 2–3 business days.

<Snippet file="/snippets/pricing.mdx" />

## Tasks to complete

<Steps>
  <Step title="Setup Brand ($4.50 per brand)">
    Register each candidate/campaign as a separate brand with The Campaign Registry. Provide the candidate's legal name, EIN/Tax ID, physical address, and active website. Consulting firms register one brand per client. **Brand registration is instant.**
  </Step>

  <Step title="Vet Brand with Campaign Verify ($95 per brand)">
    Each brand needs verification. You have two paths:

    * **Already have a Campaign Verify token?** Just bring it. Paste it into the brand setup form during onboarding and you're done.
    * **Don't have one yet?** Submit the verification request directly inside Political Comms. Our Campaign Verify integration handles the FEC or state election filing record submission for you, no need to visit CampaignVerify.org separately.

    Verification typically completes in **\~2 hours on business days**. Each token is valid for **1 year** and is specific to that candidate.
  </Step>

  <Step title="Create Campaign ($30 for 3 months, then $10/month per campaign)">
    Register campaigns under each brand (e.g., "GOTV 2024", "Fundraising"). A single brand can have multiple campaigns. Include sample message scripts and description. Campaigns typically **approve in 2 business days** (faster if expedited).
  </Step>

  <Step title="Add Phone Number">
    Provision phone numbers and assign to approved campaigns. Phone number costs vary by pricing tier. Numbers ready immediately once campaign approves.
  </Step>

  <Step title="Start Sending">
    Once approved, start sending messages immediately. Repeat this process for each additional candidate/client you manage. **Total setup time: 2–3 business days per brand.**
  </Step>
</Steps>

## Pro tips

<Tip>
  * **Consulting firms:** Register each candidate as a separate brand.
  * **Individual candidates:** Register one brand for your campaign.
  * Each brand can have multiple campaigns underneath it.
  * Brand registration is **instant** - no waiting.
  * Campaign Verify typically completes in **\~2 hours on business days**.
  * Campaign approval can be **expedited** if needed.
</Tip>

## Next step

While waiting for campaign approval, you can set up contact lists and draft messages. Repeat this process for each candidate/client you manage. Learn more in the [Compliance section](/compliance/campaign-registry).

<Card title="Step 3: Upload & Organize Contacts" icon="address-book" href="/onboarding/contacts">
  Import voter lists, run carrier lookup, and segment for targeted messaging.
</Card>