> ## Documentation Index
> Fetch the complete documentation index at: https://docs.politicalcomms.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Email Overview

> What the Political Comms email product does, what it deliberately does not do, and how sending gets set up.

## What it does

Email sits alongside texting in the same account, on the same wallet, with the
same organizations, permissions, and reporting. You get:

* **Sending domains.** Prove a domain you own by publishing DNS records, then
  send from it.
* **Sender identities.** A From address on a verified domain, carrying the
  physical mailing address and paid-for-by disclaimer that go in every footer.
* **Lists.** Uploaded, segmented, or synced from WinRed and Anedot, each with a
  recorded consent attestation. Optional paid validation cleans a list before
  you send to it.
* **Suppressions.** Opt-outs held at the organization, sender identity, or list
  level, honored automatically.
* **Campaigns.** Compose, test, schedule, send, and report, with warm-up limits
  and deliverability breakers applied for you.
* **Templates, drafted for you if you want.** A reusable design library, plus
  [Draft with Lincoln](/help/email/campaigns-and-deliverability#draft-with-lincoln):
  describe the email and the platform's AI agent writes the design, \$3.00 per
  draft, charged only when one comes back.
* **Link tagging.** Donation links to WinRed and Anedot are tagged with a
  refcode, source code, and UTM parameters, so the committee can attribute the
  gift in their own portal.

## What it deliberately does not do

Knowing the boundaries up front saves a wasted afternoon:

* **There is no inbox.** We do not receive inbound email. Replies go to the
  `reply_to` address you configure, in whatever mailbox you already use. There is
  no inbound email webhook.
* **There is no A/B testing.** One campaign is one message to one audience.
* **We never write your DNS.** Every record is published by you, in your own
  zone. See [Sending domains and DNS](/help/email/sending-domains-and-dns).
* **There is no open-tracking webhook.** Open rates appear in reports, but
  `email.opened` is not an event you can subscribe to: a tracking pixel is
  approximate and, at campaign volume, would be by far the noisiest event we
  could send.

## How setup goes

<Steps>
  <Step title="Add a sending domain">
    Register the domain and publish the DNS records we generate. Verification is
    usually minutes once the records propagate.
  </Step>

  <Step title="Create a sender identity">
    Pick the From address and name, and fill in the physical mailing address and
    disclaimer. An identity missing either is paused rather than allowed to send
    non-compliant mail.
  </Step>

  <Step title="Build a list">
    Import contacts and record how they consented. If the list was acquired
    rather than collected by you, say so: acquired lists must be validated before
    their first send.
  </Step>

  <Step title="Send a test, then schedule">
    Test sends are real messages to addresses you name, and every campaign
    requires one before it can be submitted or scheduled. Once the checklist is
    clear, schedule it or send now.
  </Step>
</Steps>

Only the first step needs someone with DNS access; everything after it happens
in the app.

The one thing to plan ahead for is **warm-up**. A brand new domain starts at 500
messages a day and climbs from there, so a large send tied to a deadline means
starting the domain well before the deadline, not the week of. See
[Campaigns and deliverability](/help/email/campaigns-and-deliverability#warm-up).

## What it costs

Email sending is \*\*$1.50 per 1,000 recipients** ($0.0015 each). Optional list
validation is **$0.02 per address**, charged only when you run it. A Lincoln
email draft is **$3.00**, charged only when a draft comes back ready. The
optional dedicated sending add-on is **\$15.00 per month**. Sending domains,
sender identities, and hosted unsubscribe pages are free.

Charges appear in your ledger under the **Email** family, alongside your texting
usage on the same wallet, so there is one balance and one invoice rather than
two. Lincoln drafts are billed under the **AI** family, since that is what they
are.

**Sub-organization charges roll up to the parent.** When a sub-organization
sends, every organization above it in the hierarchy is charged at its own price,
exactly as texting works today. A funded sub-organization is still blocked if an
organization above it cannot cover its share, so fund the organization that
actually ran short. See [Billing](/help/billing).

Test sends and seed addresses are real sends and are billed at the same
per-recipient rate. They are excluded from campaign statistics and never fire
webhooks, because they are our traffic rather than your audience's.

## Over the API

Everything above is available programmatically under `/v1/email`: domains,
senders, lists, suppressions, campaigns, and templates. Five outbound webhook
events cover the results: `email.delivered`, `email.bounced`,
`email.complained`, `email.unsubscribed`, and `email.clicked`.

Request and response shapes, authentication, and error codes are in the
[API reference](/api-reference/introduction). These help pages cover the product;
the reference covers the contract.

## Where to go next

<CardGroup cols={2}>
  <Card title="Sending domains and DNS" icon="globe" href="/help/email/sending-domains-and-dns">
    The records to publish and how verification is confirmed.
  </Card>

  <Card title="Lists and validation" icon="list-check" href="/help/email/lists-and-validation">
    Importing, consent, and paid validation.
  </Card>

  <Card title="Campaigns and deliverability" icon="paper-plane" href="/help/email/campaigns-and-deliverability">
    Sender identities, the checklist, warm-up, tracking, and reporting.
  </Card>

  <Card title="Bounces, complaints, and suppressions" icon="envelope-circle-check" href="/help/email/bounces-complaints-and-suppressions">
    What happens to an address that bounces, complains, or opts out.
  </Card>

  <Card title="Compliance and link tagging" icon="scale-balanced" href="/help/email/compliance-and-link-tagging">
    Footers, unsubscribes, and tagging donation links for WinRed and Anedot.
  </Card>

  <Card title="Google Postmaster Tools" icon="chart-line" href="/help/email/google-postmaster-tools">
    Gmail's own view of your sending, and why new senders see no data.
  </Card>

  <Card title="Gmail Verified Sender Program" icon="shield-check" href="/help/email/gmail-verified-sender-program">
    Reliable Gmail inbox delivery for verified 527 committees, and the Campaign Verify steps to get there.
  </Card>
</CardGroup>
